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New hotel coming to Main Street

A new 14-unit hotel on Main Street in Elkin is scheduled to open in May of 2022, complete with a rooftop deck. The project called Three Trails Boutique, is the latest to get underway in the portfolio of Durham developer Stephen Hetherington, who recently opened a similar property in Blowing Rock and has plans to develop another in Mount Airy.

Rooms at the Elkin property will be bookable via sites such as Airbnb and VRBO, said Hetherington, whose firm is called The Carolina Experience.

Elkin Economic Development Director Leslie Schlender said the hotel is yet another piece of the puzzle for downtown Elkin’s redevelopment, fitting perfectly among the shops, restaurants, and entertainment offerings such as those at The Reeves Theater.

“Being able to stay in a location and walk to go out to dinner and walk to go see a show … it rounds out what we’ve got going on down there,” Schlender said.

She also noted that the size of the lodging venue will also help serve the burgeoning wedding industry in the area since 14 units are large enough to house a wedding party of overnight guests.

Hetherington said the plan for the Elkin property came together quickly. The 101 W. Main St. address was listed for an upcoming auction and Hetherington’s firm purchased it in November 2020 for $325,000. The Town of Elkin issued permits in September and county permits are nearing completion, as well. The renovation of the approximately 14,000 square foot space will cost around $3 million, he said.