Investor Spotlight: Renfro Brands— Rooted in Mount Airy, Reaching the World
For more than a century, Renfro Brands has been woven into the fabric of Mount Airy, North Carolina. Founded in 1921, what began as a local manufacturing company has evolved into a global leader in legwear and apparel, built on a legacy of craftsmanship, innovation, and a deep commitment to people and community.
For generations, Renfro has been more than a familiar name in Surry County. It represents a shared history of hardworking families, meaningful careers, and a company whose roots remain firmly planted in the community it has called home for over 100 years.
Today, Renfro serves consumers around the world, creating products for athletes, military service members, workers, families, and everyday adventurers. With operations across the United States and an international presence spanning North America, Europe, Asia, and Central America, Renfro combines its hometown heritage with the capabilities of a global enterprise.
A Legacy of Innovation and Growth
Innovation has been central to Renfro's success since its founding. From pioneering advancements in legwear manufacturing to developing products that meet the evolving needs of today's consumers, the company continues to build on its legacy through design, technology, and product excellence.
Renfro's portfolio includes globally recognized brands such as Polo Ralph Lauren, Dr. Scholl's, New Balance, HOTSOX, K.Bell, and Soffe. Recent licensing partnerships with DKNY and Free Country further strengthen its position across fashion, lifestyle, and performance categories.
In 2024, Renfro expanded beyond legwear with the acquisition of Soffe, an iconic American athletic and lifestyle apparel brand with strong ties to athletics and the military.
Under the leadership of President and CEO Jay W. Robinson, Renfro continues to drive growth through strategic partnerships and consumer-focused innovation. Chief Brand Officer Kadian Langlais has advanced the company's brand strategy, including the launch of Loops & Wales, its direct-to-consumer sock marketplace, while strengthening its marketing and digital capabilities.
At the heart of Renfro's success are three core values: People, Passion, and Ingenuity. These principles shape the company's culture, guide its decisions, and reflect its commitment to quality, innovation, and collaboration.
Renfro believes great products begin with great people. Its teams combine generations of expertise with fresh thinking to create products that deliver comfort, performance, style, and value.
Despite its global reach, Renfro remains deeply connected to its Surry County roots.
In 2022, the company invested $2 million to expand its Riverside Drive facility in Mount Airy, reinforcing its commitment to local operations and the region's manufacturing heritage.
That commitment extends beyond its facilities. Renfro provides employees with two volunteer days annually supporting local organizations including The Children's Center, Shepherd's House, Honoring America's Heroes, the Salvation Army, Second Harvest Food Bank, and area schools. The company also hosts American Red Cross blood drives three times each year and actively participates in Surry County's Manufacturing Week.
These efforts reflect Renfro's belief that business success goes beyond products and performance. It also means investing in people and strengthening the communities that have contributed to its success.
Proud of Our Past. Inspired by Our Future.
As Renfro looks ahead, innovation, strategic partnerships, and continued investment in people will shape its next chapter. Yet, even as its global presence grows, Mount Airy remains an essential part of its identity.
From Mount Airy to markets around the world, Renfro Brands is proof that a company can grow beyond its beginnings without forgetting where it came from.
More than 100 years later, Mount Airy isn't simply where Renfro's story began. It's a lasting part of who we are.
